First Look: Tanger Outlets at National Harbor Renderings
We're only a week into 2012 and already it's shaping up to be a great year! I thought I would use my inaugural blog post (yes, I am blogging now) to debut a rendering of Tanger Outlets at National Harbor and share some thoughts on why this project is representative of a paradigm shift not only in the Outlet Industry, but for retail development as a whole.
When The Peterson Companies first started exploring the concept of adding an Outlet Center into the mix at National Harbor a little over two years ago, it was a bit of a radical idea because outlet centers historically located well outside of major metropolitan areas.
However, the country was in the midst of an economic collapse that has had a profound and lasting impact on consumer spending patterns. The outlet model, with its emphasis on designer brands at value prices, National Harbor’s prominence as the region’s premier waterfront resort with unparalleled interstate access, and a strong demographic base that was grossly underserved from a fashion retail perspective created a compelling argument.
As one of the premiere outlet developers in the country with over 38 centers in 25 states, Tanger was a natural partner who was uniquely positioned to capitalize on several key trends in the industry and help us create Tanger Outlets at National Harbor.
Retailers embrace outlets as an important distribution channel so regional proximity is no longer an issue - I’m very encouraged by Tanger’s recent track record of successfully opening centers with leading national brands such as Coach Factory, Gap Outlet, Tommy Hilfiger, J Crew, Banana Republic Factory Store, Brooks Brothers, Jones NY, Nine West and many more designer outlets.
Architecture Matters - The notion that an Outlet Center should LOOK like an Outlet Center so consumers feel like they’re getting good value is no longer valid. As you can see in the rendering, we’ve raised the bar in terms of architectural quality and finishes to create a comfortable and relaxed environment featuring, inviting entrances, landscaped promenades, open plazas that provide an opportunity to pay homage to the history of Salubria farm, and other consumer friendly amenities.
Outlet Centers are moving into major metropolitan areas – No longer limited to the hinterlands, most of the new outlet center developments will be located in major metropolitan areas where they can benefit from repeat shoppers as well as tourists. With unparalleled access off Interstates 95/495 and 295 Tanger Outlets at National Harbor will not only appeal to the millions of tourists visiting DC and Gaylord National but it will also serve as a convenient option for regional residents in MD, VA and DC.
When it opens in 2013, Tanger Outlets at National Harbor will represent the best our industry has to offer in terms of retail brands at value prices, first-class shopping environments and unparalleled regional access. We also believe it will be a model for future developments throughout the country.
We are proud to be working with an industry leader like Tanger and are looking forward to sharing more details in the coming months as we work through the approvals process and plan for a groundbreaking later this year.
Here’s to a successful 2012!